Feast your eyes on the fierce fashion of Shavita Rajendran, a multi-talented fashion student and model whom we recently crossed paths with on the occasion of shooting an upcoming project for the National Heritage Board. She’s lent her luscious locks and dewy good looks to art, but what else does she get up to when she’s not playing the role of a fictional influencer in artist Divaagar’s soft salves?
We speak with Shavita to find out more.
On playing an influencer named Vita in artist Divaagar’s upcoming work, soft salves
It was a very different experience as soft salves was based around Ayurvedic healing, which I haven’t done before. I enjoyed looking at the different ingredients and mixtures that were created for the shoot.
Vita and I are definitely two different people on social media. Although knowledgeable about Ayurveda, Vita comes off as slightly more bimbotic. Also, Vita does way more content creation than I do.
Most of my personal projects, as well as projects I take part in, revolve around fashion, but I would definitely want to model for more artistic projects as well. I think all artistic projects are interconnected, and I can definitely use my experiences as inspiration for my future personal projects.
On what she hopes to achieve in the fashion industry
I usually do modelling works based around fashion, but I hope to venture into other creative projects as well. I run a label for preloved, thrifted and ‘reworked’ clothing called @ourobo.inc alongside two of my friends – we have very different preferences when it comes to fashion. We initially created Ourobo.inc to clear out some of our clothes, but we later decided to focus on reworking clothes instead. We wanted to be sustainable yet fashionable, so we use pre-loved clothes to create our ‘reworks’.
I would like to be part of more fashion projects, not only as a model but also as part of the people behind the scenes. Namely, I would like to one day be a creative director or be involved as a fashion stylist or fashion marketer.
On pursuing a career in fashion as a non-Chinese girl in a predominantly Chinese country
I don’t think that being a non-Chinese person makes it difficult for me to pursue fashion. The fashion community and industry has been progressing towards being more inclusive. I’ve never found myself in a position where I feel at a disadvantage due to my race.
On her personal style
I would describe my style as street chic – I’m inspired by runways, fashion week model off-duty looks and definitely Pinterest. Some of the fashion labels that inspire me are I AM GIA, Jaded London, GANGYOUNG, Hyein Seo, Alexander McQueen, Jean Paul Gaultier, Vivienne Westwood, Dion Lee, and MUGLER.
On what she’s been up to recently
Other than Ourobo.Inc, I have been focusing on consolidating my portfolio for university. I also run a bake shop on Instagram called @datcake.tho!
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Follow this budding trendsetter @shavitaa_ on Instagram, and don’t forget to check out her appearance in Divaagar’s soft salves when Living Legacies: In Sickness and In Health goes live on 3rd May!
Feature image credit: Divaagar for soft salves (2021).
